Key Responsibilities:
• Develop and implement digital marketing strategies to increase brand awareness, drive website traffic, and generate leads.
• Analyze and report on the effectiveness of digital marketing campaigns, using tools such as Google Analytics and social media analytics.
• Manage and optimize all digital channels, including SEO, SEM, email marketing, social media, and online advertising.
• Collaborate with cross-functional teams to ensure consistency of brand messaging and effective targeting of key audiences.
• Conduct market research and stay updated on industry trends to identify new opportunities for growth.
• Monitor and manage the company's online reputation, responding to customer feedback and reviews.
• Stay updated on the latest digital marketing tools and techniques, and recommend their implementation to enhance our marketing efforts.

Qualifications:
• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 5 years' experience in digital marketing, preferably in a senior role.
• Extensive knowledge of digital marketing techniques and best practices.
• Proven track record of developing and implementing successful digital marketing campaigns.
• Strong analytical skills, with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills.
• Creative mindset and ability to think outside the box.
• Experience with digital marketing tools, such as Google Analytics, AdWords, and social media management platforms.
• Strong project management skills, with the ability to manage multiple projects simultaneously.
• Experience in the [industry/sector] is a plus.